Just when you thought those High School Musical kids had gone off to college for good, never to be heard from again...
According to Pop Crunch, Disney announced upcoming filming on 'Broadway Bound', a HSM spinoff flick centered around Ashley Tisdale's character, Sharpay Evans. We'll see if 'the Tiz' has what it takes to generate HSM level ratings. We're thinking Disney knows exactly what they're doing on this one.
We are big fans of Beth Ditto of The Gossip over here at Zandland. Here's an incredible performance of Ditto rocking it out on German talk show, Wetten Dass. The breathtaking performance is followed by a somewhat awkward interview in German. Like video art. Love this woman (and her kickin style).
Well, Spring is here, but today in NYC we had a bit of a setback in the weather department - cold and windy. Somehow, this image just kind of made everything better. Enjoy the weekend, Zandland readers! over and out.
And while we're on the subject of delicious package design, we're kind of smitten with these Fresh & Easy Kids Cereal boxes... by P&W. Engaging, cute and simple design, with clean fonts and unoffensive, minimal color schemes relay the product's fresh, natural aura, while still being fun enough to win over the kids. You simply can't resist those big toothy smiles!
"The Fresh & Easy products are free of artificial colorings and flavors and contain less sugar than many of the mainstream brands, but we wanted to promote these core Fresh and Easy values with a sense of fun. We transformed the boxes into individual characters, each one about to guzzle back a bowl of their favorite cereal. Their bold, graphic style is unique to the market and stands apart from the more visually cluttered branded competitors. To increase engagement and repeat purchase, and imbue the packs with Fresh & Easy’s personality, we also created games, such as mazes and fun word-finders, to feature on back of pack."
[via TheDieline.com]
Nailxpress is totally onto something huge, with their self-stick nail polish strips for both regular color and french manicures. We just checked out this demo video (below) and were AMAZED by the simplicity and results (they make application look WAY too easy).
And almost as noteworthy is the beautiful packaging, as highlighted by one of our favorite package design blogs, Lovely Package. Nice, crisp, modern design elevates the product from drug-store cheap to high-end spa chic. (Design by Talking, Spain)
Maybe it's just that sentimental spirit in the air, but we're actually pretty excited about the upcoming film, Ramona and Beezus, based on Beverly Clearly's Ramona Quimby series, spanning 1955 (!) through 1999. And over those five decades, the series has impacted multiple generations of young kids.
Well, Ms. Quimby is getting a bit of a boost for the new decade, with the film version starring Disney superstar Selena Gomez (Beezus), and a slew of famous faces including John Corbett, Ginnifer Goodwin, Josh Duhamel and Sandra Oh. And the role of Ramona goes to 11 year-old Joey King (whose credits include spots on Zack and Cody, Entourage, Medium, CSI and voice work in Horton Hears a Who! and Ice Age: Dawn of Dinosaurs).
The film is sure to spark a resurgence of interest in the book series amongst kids (and even young adults+ in search for a piece of nostalgia).
Appropriately cheesy and feel good with a clear artistic touch, Ramona and Beezus, directed by Elizabeth Allen looks like it's going to provide a truly uplifting G-rated experience.
Wha wha wha!? On June 15, Ninendo is set to show off the newest gadget in it's portable gaming arsenal... the Nintendo 3DS. 3DS, as in 3D!...Best part is, there's no need for 3D glasses. Instead, the device will use motion sensing technology, which means this technology might be a little easier on the eyes and less headache-inducing than, say, Avatar 3D IMAX (don't get me wrong: headache or not, my heart still belongs to Avatar, don't worry). Well done, Nintendo!
Official Press Release:
March 23, 2010
Re: Launch of New Portable Game Machine
Nintendo Co., Ltd.(Minami-ward of Kyoto-city, President Satoru Iwata) will launch “Nintendo 3DS”(temp) during the fiscal year ending March 2011, on which games can be enjoyed with 3D effects without the need for any special glasses.
“Nintendo 3DS”(temp) is going to be the new portable game machine to succeed “Nintendo DS series”, whose cumulative consolidated sales from Nintendo amounted to 125million units as of the end of December 2009, and will include backward compatibility so that the software for Nintendo DS series, including the ones for Nintendo DSi, can also be enjoyed.
We are planning to announce additional details at E3 show, which is scheduled to be held from June 15, 2010 at Los Angeles in the U.S.
Ars Technica posted an intriguing article citing a Princeton study that says high-fructose corn syrup triggers obesity in rats, moreso than regular sugar. But The Corn Refiners Association isn't drinking any of that Kool-Aid... While there are some notable uncertainties in the study, the findings are some good food for thought (no pun intended).
Basic background info leading to the study:
"Chemically, HFCS is a mix of fructose and glucose, the two components of table sugar. Unlike in table sugar (sucrose), however, the two are not chemically linked, and there's a slight excess of fructose instead of the 50:50 mix present in sucrose. These differences are relatively minor in the grand scheme of things, but there has been a consistent flow of studies that suggest the body responds quite differently to sucrose and HFCS, including indications of different fat metabolism and insulin responses. One idea that that's been proposed is that fructose doesn't induce the same sense of satiation that glucose does, meaning that we're less likely to stop eating after we've ingested sufficient calories."
[via ars technica]
So, along those lines, if high fructose corn syrup isn't quite as satiating, it could explain a debatably addictive quality of products containing it...
Well, in trying to prove this, the Princeton study didn't quite hit the mark. At least according to The Corn Refiners Association, who pointed out some holes in the study. From, "the medical community has long dismissed results from rat dietary studies as being inapplicable to human beings," to "A sugar is a sugar whether it comes from cane, corn, or beets.", their strong-willed response wholeheartedly dismisses the study. The Corn Refiners Association also cited the extreme amounts of sugar ingested by the rats during the study. "Consumers should rest assured that high fructose corn syrup is safe."
And ars technica, while not discrediting the study is holding off full judgement until the study can be repeated, citing too many inconsistencies in process, control groups etc. Their conclusion: "Although some of the results are suggestive, given the somewhat confusing and, in some cases, contradictory nature of the result, it would seem to be appropriate to interpret them with caution, and go back and start a larger population of rats on a study with a more consistent design."
Point is, this is the start of what's sure to be a long, vast debate over the health risks of high-fructose corn syrup, following right along in the footsteps of trans fats.
Neve Campbell, Courteney Cox and David Arquette are all on board for Scream 4! Wes Craven is revisiting the classic horror series with another installment in the Scream franchise. Filming will commence this Spring and the release is set for April 15, 2011.
"Dimension said its 2011 slate focuses on continuing its most successful franchises. The original "Scream" grossed more than $170 million worldwide in 1996; "Scream 2" also took in more than $170 million in 1997 and "Scream 3" topped $160 million after it was released in 2000."
[via Variety]
Balancing genre-referential jabs with a sincere embrace of those very same conventions, Scream revolutionized the camp horror genre back in 1996, breathing fresh life into the horror world and bringing back strong interest in horror to the theater-going masses; effectively paving the way for a breadth of similarly positioned films both good and bad.
Albert Exergian, art director/designer extroidinaire, brings us some serious smiles with his "Poster Series: Popular TV Shows". The personal project offers several minimal, graphic posters to correspond with popular television shows, from 30 Rock to True Blood. Smart, humorous, beautiful. Well done.
"CREATED OUT OF A LOVE FOR POSTERS, MODERNISM AND TELEVISION, THERE WASN'T A CLIENT OUT THERE TO COMMISSION SUCH A JOB SO AUSTRIAN DESIGNER ALBERT EXERGIAN WROTE HIS OWN BRIEF AND CREATED THIS SELF INITIATED SERIES OF POSTERS THROWING ALL OF THE ABOVE INSPIRATIONS INTO THE CREATIVE MELTING POT. DUE TO A HUGE AMOUNT OF INQUIRIES FOR THESE PRINTS TO BE MADE AVAILABLE, WE ARE BRINGING THEM TO YOU AS A SERIES OF A1 EPSON GICLEE PRINTS."
[via Blanka]
"Good to see Abe Lincoln gets his revenge on old John Wilkes Booth."
-Flynn079, YouTube Commenter
We all [should] remember 'Pride and Prejudice and Zombies,' Seth Grahame-Smith's New York Times Bestseller (zombified) version of the Jane Austin classic. Well, from the looks of it, Grahame-Smith's latest book, 'Abraham Lincoln: Vampire Hunter' is another to-be-classic twist on a classic...It's certainly going to the top of our reading list. And the people at Hachette Book Group even produced a 2 minute trailer for the novel (above)...
And on that note, we're also kind of loving the concept of video trailers for books. What a great way to draw in potential readers...There might be great application for the book trailer on the new iPad interface...Just a thought.
Last week, Mattel announced plans to release Barbie & Ken dolls styled after four "Mad Men" characters: Don & Betty Draper, Joan Holloway and Roger Sterling. NY Times reports, however, the dolls come sans classic Mad Men cigarette and martini accessories which are sported in excess on the AMC show. Not sure if the series of dolls will be a heavy hitter with younger consumers, but Barbie collectors and enthusiasts (and certainly some of the hit show's biggest fans) are sure to open up their wallets for this one.
"if you can’t wait you can get sketch drawings of the collection on March 23rd to coincide with the Season 3 DVD.
The dolls capture each character’s 60s style; Don Draper (played by Jon Hamm) has his red-lined suit, hat and overcoat. Betty (played by January Jones) is complete with her faux pearl necklace and her pumps."
[via RadarOnline.com]
We've been doing some Spring cleaning over here in Brooklyn at the Zandl Group office -- And we've freshened up our company materials with a new Company Profile/Information Packet. For our Zandland readers who may not be familiar with our company offerings, we wanted to share a bit about what we do...The Zandland Blog is just a small part of the Zandl-sphere. We have a full scope of trend-tracking, consumer research and consulting offerings...Check it out, and let us know how we help your business get in touch with your consumer!
If you were watching the Oscars last week, you may have raised an eyebrow to the winner of the short film category, Logorama (dir. François Alaux, Hervé de Crécy, Ludovic Houplain). The few short clips which aired at the ceremony were enough to inspire us to do a little bit more investigating on the film, which apparently took six years to create. Both a visual spectacular and an inspired perspective on the American corporate landscape (no pun intended), not to mention a pretty riveting plot with solid humor and wit, it's no wonder Logorama stole the gold at the Oscars. Watch the whole 16 min film at www.logodesignlove.com.
25 years ago today, Symbolics.com was the first dot com domain name. And while a lot's changed on the web front since 1985, this birthday boy (or girl?) has grown up strong, with over 80 million domains ending in '.com'. Happy birthday!
Don't know how we missed this one when it first aired a few months ago, but this roadkill themed animated Michelin Man ad is certainly noteworthy. With this quirky concept, they're totally breaking the traditional tire commercial format. From creative agency TBWA\Chiat\Day New York, the group also responsible for some other wacky tv spots, like this (below) Skittles ad.
The blogosphere has been on fire today with the release of the long awaited music video to Lady Gaga's 'Telephone' (featuring Beyonce). The track has been a top 40 radio fave for the last couple months now, and finally we get to put a visual to the music. We've been spinnin' the vid all day long here in the office, and simply can't get enough.
So many fashion highlights, but here are a few:
Jailhouse lit cigarette sunglasses
Diet Coke can hair rollers
Telephone hat! (in retro blue)
...and loving Beyonce's 'chola' look.
One of the most influential, innovative artists in pop culture today. And she keeps cranking it out: bigger & better...Well done.
Fave quote:
Gaga: "You know what they say...Once you kill a cow, you gotta make a burger."
The first is Social Network Gaming…Most people on Facebook are well aware of such games as Farmville, CafeWorld, Restaurant City, Pet Society…and well, the hundreds of similarly constructed games. If Facebookers aren't playing them, they're friends and family are.
What's most interesting about the expansive popularity of such games is their simplicity. In a quickly evolving world of highly interactive, massively complex gaming systems, with a focus on fancy schmancy controllers and high definition motion graphics, there's absolutely something to be learned from the extreme popularity of these simple, user friendly, social network games. Not only are they simple in development, but also in structure and theme. Build a farm. Then what's next? Well, tend to your farm, make money, and build it bigger. Then what?? Somehow, these simple games have managed to capture the attentions of hundreds of thousands of players, gamers and non-gamers alike. Btw, how's your mom's cafe coming along?
(Above: Zandl Group Young Adult Panelist's Restaurant City (Playfish) spot, SNAX X-press is part of a successful self-made Facebook francise--on Cafe World, he runs SNAX Supreme! SNAX X-press comes complete with an arcade, movie theater -- and even an employees only break room. Note: he doesn't make any 'real' money on his venture.)
And the big guns are catching on. GamePro cites EA Games' acquisition of Facebook game maker, Playfish and Sony Online Entertainment's entrance into the Facebook Game realm. The article moves on to discuss the future of social network gaming, and what we might be seeing in the coming years. The big question is whether 'hardcore games' will sneak their way into the Facebook realm. We're thinking it's the perfect simplicity apparent in all these current heavy hitters that makes for mass appeal. And that's a big reason why platforms like Second Life didn't really get universal adoption. When you start to make things complex, you start to exclude the non-gamers who have so surprisingly tended with great care to their restaurants, farms, fish and pets.
And that's good news for the more conceptual, less equipped gaming developers out there. The most popular, biggest money makers in gaming aren't necessarily the ones with all the frills and fireworks.
Other trends cited by GamePro:
- Indie Game Developement
- Piracy and DRM
- Non-iPhone mobile platforms
- Improvements in narrative development
Read all about it (super engaging) at GamePro.com.
For us kids of the '80s, Corey Haim played a major role in our childhoods...From License To Drive to The Lost Boys and Dream A Little Dream...to name a few...His work lives on.
Ingrid's curatorial eye and love of colors that pop have certainly brought me joy this morning. On her site she asks "What brings you joy" and it got me thinking... here are three things that bring me joy:
1. My adorable new kitty, Moira.
2. Traveling. Here are a couple of pictures from my last big trip exploring Nicaragua. My next trip is coming up in April - Panama!
3. Discovering inspirational art. Deborah sent me Kristine Moran's website today and it blew me away. Those colors!!!
We've been freaking out about the upcoming Goldfrapp album (March 23!!)...Based on the couple singles we've heard, Rocket and Believer, we predict this one is gonna be big. And now after a couple months of waiting, we finally get to check out this much-awaited music video. Keeping up with tradition, this one's weird and awesome and...well, just plain perfect. Go Go Goldfrapp. xo.
Interesting post on ScienceDaily.com (via The Consumerist) about how premium organic wines have consistently higher taste markings than non-organic, similarly priced varieties (based on Wine Spectator's rankings).
"The researchers studied 13,426 wines from 1,495 California wineries. Vintages ranged from 1998 to 2005, and more than 30 varietals and 25 appellations were represented.
First, Delmas and Grant tracked down each wine's rating from Wine Spectator, a prominent wine publication. Then they tabulated the number of wines made with grapes that had been certified by a third party as organically grown, a grueling and expensive process that obligates the vineyard to devote considerably more time and effort to cultivating grapes than conventional agricultural methods, which rely on chemical herbicides, pesticides and fertilizers."
[via ScienceDaily.com]
Oddly, marketing wine as eco or organic on the label severely devalues the bottle (leftover associations from the 70s and 80s when organic varieties used lower quality grapes -- and also the false assumption that they lack important preservatives).
"While the higher Wine Spectator scores still prevailed when producers slapped eco-labels on their bottles, the financial rewards for going to the trouble of making certified wine evaporated. The "made from organically grown grapes" label not only wiped out the price premium for using certified grapes but actually drove prices 7 percent below those for conventionally produced wines, the researchers found.
The average price for a wine with an eco-label was $37.65. By contrast, a certified wine without an eco-label commanded an average price of $40.54."
[via ScienceDaily.com]
Point is, if you want the best bang for your buck in the premium wine department, you might want to try out a bottle of the organic stuff.
Popular director/producer McG teamed up with Japanese pop artist-extraordinaire Takashi Murakami on this strange and sparkle-heavy music video - a redux of the popular '80s party song, Turning Japanese...starring Kirsten Dunst!? Weird, dreamy & kind of loving it. Always wondered what kiki would look like with blue locks and some anime styling. Cross that one off the list.
On the cusp of the release of Tim Burton's Alice In Wonderland this weekend, check out this interesting story on today's APM Marketplace Report on the history of 'mad hatters'. Turns out hat makers worked with some pretty toxic stuff (i.e. mercury with bare hands!) back in 19th Century England. Such chemicals and fumes led to a stereotype of hat makers as being insane...or mad. Apparently, these dangerous materials were used in creating felt and treating beaver hats?? Good thing we've stepped up safety measures in the manufacturing of beaver hats today.
People (ourselves included) love to proclaim things "the new ___." Orange is the new red, wheat berries are the new quinoa, boots are the new leggings. This is all fine and good, until you compare anything to bacon. When Paige mentioned to me earlier that The Food Section blog proclaimed bunny the new bacon based on an earlier NY Times article, I was flabbergasted. It's my personal opinion that nothing can be the new bacon, as bacon is a special and wondrous food. I can find a way to infuse bacon into almost any dish.
We hashed it out back and forth and then decided that the chat was worthy to be posted for our Zandland readers:
Carla: point 1: bacon goes IN desserts, bunny desserts only come in the form of Easter bunnies. point 2: we like bacon more.
Paige: they used to have rabbit bangers and mash on the kingdom menu. it was kick a**. Braised rabbit with polenta and olives: just saw that on the il passatore menu and WANT... although: braise anything and i'm down. Do you think you can make bacon WITH rabbit? like turkey bacon? cause then maybe....
Carla: rabbit bacon! yes that's the only way bunny can be the new bacon. in my mind. but my pork fetish really makes pig the most desirable and delicious, i eat it b/c my ancestors did not Paige: yeah why is it that Jewish people LOVE bacon?
Carla: because we are making up for lost time! and it's naughty.
Paige: bacon & cream cheese on a bagel... i wanna eat up that tiny bunny, but in a different way like i wanna eat up your kitteh.
In summary: our thorough discussion yielded no insights on how bunny could possibly be the new bacon. While we love the idea of braised rabbit and rabbit bacon, the versatility (and for Paige & me, the taboo) of bacon makes it a superior meat.
ChatRoulette is the big newcomer in creepy social networking spinoffs. The site allows users to video chat anonymously via user shuffle...Click 'next' to move on to another user. Gave it a quick whirl and it's just plain creepy - lots of masks...enough said?
Not quite...The Web Ecology Project conducted a survey in early February, based on a sampling of 201 ChatRoulette sessions (via WSJ Blog). The research project yielded some interesting results. While 80% of users encountered were fully identifiable, 9% had altered their image (i.e. wearing masks) and 5% were naked or exposed. Additionally, 87% of the users were male.
A couple highlights from the the official summary:
• ChatRoulette represents an example of a probabilistic community: a community shaped by a platform which mediates the encounters between its users by eliminating lasting connections between them.
• After ChatRoulette users become more acquainted with the system (ie., do not browse solely to explore), we predict a decrease in explicit content, an increase in the consolidation of content genres, and an increase in the formation of celebrity figures.
[via Web Ecology Project (download the whole report (PDF) here]
Personal summary: There's excellent video art potential to this...What great material for a Lynch/Cronenberg/Godard-esque thriller interpretation. We're sure there are a few NYU film students already on it.
Last week, Wired posted a great article entitled, 'How Twitter and Facebook Make Us More Productive'. Focusing on the benefits of such platforms to the creative process, the article refutes research that points at the dangers of social networking and other online activities to businesses, in that workers are drawn away from the tasks at hand to 'play' on sites like Facebook and Twitter. We feel pretty strongly about the importance of staying connected and tapped in for all businesses. There are some awesome opportunities for businesses who embrace the shifting culture in this digitally charged era. Reading this article, I felt inspired to put together this list of reasons businesses need to embrace social networking & microblogging culture:
1. Apples to Oranges: The Digital Age Is Evolving Work/Life Balance
The Digital Age has brought with it a breadth of cost-cutting, time-saving technologies for business (i.e. email, wifi, word processing, networks, scanning, ppts, pdfs - to name a few of the most basic game changers), exponentially raising the quality of output, and shifting turnaround expectations into hyper speed. These very same technologies have also evolved how we perceive work time, and interact with our work in and out of the office...With basic technologies like emailing, IM, video chatting, and mobile devices like BlackBerries and iPhones, we are connected to the job 24/7.
We're not thinking in traditional 9-5 mode anymore. Moving forward, businesses need to understand these shifts in work/life balance, and accept reasonable intersection between the two worlds -- i.e. We might have a Facebook tab open while at the office, but we might also check the office email before we go to bed -- and even respond when necessary. We simply cannot compare the expectations and processes of the last century to those of today.
2. Generation Y Are Born Multitaskers
We're often talking to our clients about how Generation Y has an evolved digital mindset, as they were born into a digital culture. Years of fast-paced media input, social networking, chatting, texting and immediate & vast accessibility to content and information have given them unprecedented multitasking skills. On the flip side, they demand a constant stream of incoming information and stimulation. Their attention is fragmented. But unlike older generations, they're natural-born experts at cutting the digital clutter, and naturally efficient at quickly filtering large masses of information for relevance. As Generation Y enters and takes over the workforce, stuffy perceptions of acceptable online behavior and workflow in the office will continue to outdate themselves.
3. Staying Connected/Stimulated Makes For Happy Workers
Here at The Zandl Group, we're in the business of staying connected to culture, news and trends. Being active online is a key way that we stay tapped into emerging trends, how people are interacting and what's grabbing consumers' attentions. But there's still a positive slant for employees of businesses where it may not be directly relevant to stay current on the latest celebrity tweets, or friend's Facebook statuses; These activities fulfill their increasing need for constant stimulation, and innate craving for connectivity. Such 'distractions' can actually help maintain general focus, keep them stress-free, and promote good teamwork and communication skills. And happy, stimulated workers are always a good thing.
Instead of banning workers from online activities that fall out of direct relevance to the job, businesses should find ways to tap into those interests...or offer alternate distractions that can provide some more diversity to the work day. Google, for instance has mastered this concept in their offices -- offering and encouraging constant creative diversions, collaborative projects and activities that stimulate workers and break up the day's tasks...
"Studies that accuse social networks of reducing productivity assume that time spent microblogging is time strictly wasted. But that betrays an ignorance of the creative process. Humans weren’t designed to maintain a constant focus on assigned tasks. We need periodic breaks to relieve our conscious minds of the pressure to perform — pressure that can lock us into a single mode of thinking. Musing about something else for a while can clear away the mental detritus, letting us see an issue through fresh eyes, a process that creativity researchers call incubation. “People are more successful if we force them to move away from a problem or distract them temporarily,” observe the authors of Creativity and the Mind, a landmark text in the psychology and neuroscience of creativity. They found that regular breaks enhance problem-solving skills significantly, in part by making it easier for workers to sift through their memories in search of relevant clues."
[via Wired.com]
4. Creativity Counts
Creative thinkers make good workers. Keeping a creative, tapped-in workforce maintains a fresh environment, where inspired ideas can be developed and nurtured into good, healthy decisions for the business. The most successful businesses and brands today got to the top by being innovative and relevant to the world.
"According to Don Ambrose, a Rider University professor who studies creative intelligence, incubation is most effective when it involves exposing the mind to entirely novel information rather than just relieving mental pressure. This encourages creative association, the mashing together of seemingly unrelated concepts — a key step in the creative process.
History is full of tales of revelations that were helped along by such conceptual collisions...George de Mestral had the initial brainstorm for Velcro during a 1941 hunting trip, when he noticed how difficult it was to pick Alpine burrs off of his clothes.
This means that tweets about Lady Gaga’s lingerie can help someone debugging Perl code. (Or a tweet about Perl code may help Lady Gaga’s underwear stylist.) A random scrap of information can trigger just the right conceptual collision. It’s hard to know which scrap might do the trick, but that’s the beauty of social networks — they constantly produce potential sparks, for free."
[via Wired.com]
5. Generation Y Are Entrepreneurial & Write Their Own Rules
There is so much to learn from the Gen Y mindset. They're problem-solvers, go-getters and tend to write their own rules. Don't tell them what to do (or what they can't do); They might just simply walk away. They expect customization, flexibility and easy/instant means of communication/collaboration with their peers. They're confident in their talents, value and resourcefulness.
As opportunity seekers, their heroes in business are often entrepreneurial success stories (Sergey Brin & Larry Page of Google), or self-made superstars via YouTube, blogs (Tavi, Justin Bieber, Perez, Fred). If businesses offer the right tools, opportunities and environment that align with these ideals, they're likely to attract great employees, who will be inspired to perform at their best.
But of course, there's always a point where things can go too far...Overriding caveat to all of the above: Everything in moderation.
Zandland is the official Zandl Group Culture Blog, providing a 360° cultural viewpoint with a marketing and consumer insights twist. From pop culture to art + design, technology, lifestyle trends, the economy, news, fashion, entertainment, food and nightlife...The Zandland Blog is our way of sharing what's grabbing our attention.
The Zandl Group is a New York-based consumer research agency specializing in directional research to help businesses better understand their consumer and anticipate future trends.
Over the last 20 years we have pioneered the use of many non-traditional and ethnographic research approaches that yield rich consumer insights while also providing clients with first-hand exposure to their consumers’ world. Our consumer-centric approach is dedicated to keeping brands on-trend and culturally relevant to today’s hard to reach consumer.
Our team is recruited from diverse fields including anthropology, the arts, tech and brand management, providing a broad range of experience and a depth of reference points.