Time: Coffee losing steam to energy drinks? | BEVERAGES / PRESS
Coffee has to party more too. Irma Zandl, president of Zandl Group, a New York consumer-research group, notes that it was Red Bull's introduction into the bar scene, where people would order the drink with vodka, that first attracted consumers to it. (And exposed the company to criticism.) Likewise, "the best way to get them to consider buying a coffee machine and buying coffee is if they've had that experience in a fabulous coffee bar," she says. Zandl cites the Stumptown café in the Ace Hotel in New York City as an example.
[via Time.com]
We here in Zandland might be known to grab a Red Bull or two when we're out and about, but we're certainly not about to turn our backs on good ol' cup of joe.
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