The peeps at Lionsgate are up to some pretty savvy marketing schemes. To promote The Last Exorcism, they've planted video footage on Chatroulette of a flirtatious girl who quickly and surprisingly becomes possessed. And with a concept directed specifically towards teen & YA boys, we're thinking this will be an uber successful campaign....certain to wrangle up some extra ticket sales in that target.
The video is pretty gosh darn genius and beyond hysterical. Massive props to Lionsgate.