Michelin Man to the rescue - TBWA\Chiat\Day New York | ADS / WEIRD
Don't know how we missed this one when it first aired a few months ago, but this roadkill themed animated Michelin Man ad is certainly noteworthy. With this quirky concept, they're totally breaking the traditional tire commercial format. From creative agency TBWA\Chiat\Day New York, the group also responsible for some other wacky tv spots, like this (below) Skittles ad.
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