There is a huge myth going around that gaining muscle is the best way to burn body fat and stay lean in the long run. This is a really trendy thing to say right now. Go into almost any gym and you will hear a personal trainer tell their client "You have to work on building more muscle, because then your body will burn more calories each day...leading to fat loss
Zandland is the official Zandl Group Culture Blog, providing a 360° cultural viewpoint with a marketing and consumer insights twist. From pop culture to art + design, technology, lifestyle trends, the economy, news, fashion, entertainment, food and nightlife...The Zandland Blog is our way of sharing what's grabbing our attention.
The Zandl Group is a New York-based consumer research agency specializing in directional research to help businesses better understand their consumer and anticipate future trends.
Over the last 20 years we have pioneered the use of many non-traditional and ethnographic research approaches that yield rich consumer insights while also providing clients with first-hand exposure to their consumers’ world. Our consumer-centric approach is dedicated to keeping brands on-trend and culturally relevant to today’s hard to reach consumer.
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There is a huge myth going around that gaining muscle is the best way to burn body fat and stay lean in the long run. This is a really trendy thing to say right now. Go into almost any gym and you will hear a personal trainer tell their client "You have to work on building more muscle, because then your body will burn more calories each day...leading to fat loss
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