IN THE NEWS - COMMENTS ON GENERATION OMG (NY Times 3/8/09)

Intrigued by this article on how millenials will be impacted by the current recession: Generation OMG By Kate Zernike

I was surprised that there were no mentions of how fundamentally different young people are in their approach to career, their future, community and the concept of stability.

In our interviews with millenials we've found that they do not expect to have long term jobs, nor are they particularly intrigued by large corporations. They also do not have expectations of lifetime benefits. These digital natives are more likely to have an entrepreneurial mindset and view the founders of Google, Facebook and YouTube as their heroes. These are all businesses that were not in existence 10 years ago and may not be around in another 10. These new businesses are more likely to have been founded by a group of friends with very little overhead and basically just based on smart ideas. This is very different than starting businesses in the past that required factories and lots of capital to get started.

Young people have more online tools at their disposal to help them to maneuver through this current recession. They are also more likely to come up with new ideas to get us out of this mess.

Related Link: Time Magazine:THE YOUNGER GENERATION, 1951
-iz