As 2008 comes to a rocky close, we surveyed our Young Adult Thought Leader Panel to see what they expect from 2009.
ALL EYES ON THE ECONOMY
Many are cautiously optimistic and consider 2009 to be a transition year, both personally and for the country.
- Most are making some efforts towards financial stability, with "major financial overhauls" in the works and 2 in 5 working towards paying off bills and getting rid of credit cards.
- One in three are actively looking for a new job.
- Some are looking to purchase new homes, as the drop in prices is an opportunity for first time home buyers ("I think the poor economy will help me out personally since I'll finally be able to buy a house and I have no investments that are losing money.").
- Many expect that the Obama administration will improve the economic crises – but know that change will come slowly ("regardless of your political leaning or economic beliefs, I believe the Obama administration - simply because it's new - will bring a new certainty and confidence to the national psyche that we're currently lacking, and this will help restore stability in the economy.").
SENSE OF UNITY
Some feel the crises of 2008 have created a sense of "unity as a result of hitting rock bottom." They expect that in 2009 Americans will learn to "waste less, band together and move forward."
SIMPLIFY MY LIFE
Two in five are looking to simplify their lives, wrangling in spending and focusing more on themselves as well as the people they care about ("2009 will be a simpler year with less spending and more time reflecting and being with friends").
CREATIVITY IS KEY
Many are looking to increase their creative outlets in 2009. One in three plan to learn a new craft and 1 in 10 say they will further pursue their current creative passions, ranging from photography to songwriting ("I want to grow as an artist and as a person").
THE CLASSIC RESOLUTION
Many plan to be healthier and fitter in 2009, with 3 in 5 resolving to lose weight and go to the gym.
ABOUT THE ZANDL GROUP
We are a New York-based market research boutique agency specializing in non-traditional, ethnographic approaches that thoroughly immerse our clients in their consumer’s world.
*ABOUT THE SURVEY AND PANEL
Our online panel of thought leaders consists of keen cultural observers (ages 18-39) who have been hand-recruited and pre-screened for their progressive, conceptual and tastemaker abilities. Their backgrounds are in diverse fields with particular emphasis on academia, the arts, entrepreneurship, blogging, entertainment, retail and technology. For this poll we surveyed 100 Panelists aged 18-35 (male and female) nationwide. The research was conducted on December 30, 2008.
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