PRESS RELEASE - The Recessionista’s Guide: Trends in the World of Frugal Fashion

Given today’s wintry economic climate, many consumers are finding themselves strapped for cash and having to make tough decisions about what is a necessity and what isn’t. For those who consider looking good the key to feeling good, it’s cool to be frugal. These new “recessionistas” are compiling an arsenal of tools to get their essential fashions on the cheap:

Couture for all – One of the best ways for fast fashion on a budget is to shop at stores that feature guest designers. With stores and designers as diverse as Patricia Field for Payless, Alexander Wang for Uniqlo, Sigerson Morrison for Target, Tara Subkoff (Imitation of Christ) for Bebe & Rei Kawakubo (Comme des Garçons) for H&M, there’s a large selection of budget-friendly high fashion available.

Thrift store & consignment shops – The tried and true method of finding great pieces for your wardrobe on a tight budget is the thrift store. These days, people are flocking to thrift stores and consignment shops (e.g. Buffalo Exchange, or Beacon’s Closet in Brooklyn) to augment their wardrobes.

eBay – For those who prefer to stay home rather than dig through the often dusty racks of clothes at thrift stores, eBay is the answer.

Virtual sample sales – Sample sales have always been a great way to save on amazing designer clothing, but they can be a little hectic. The newest solution is invite-only online sample sale sites like Gilt.com. If you can score an invitation (through friends, promotions on fashion blogs, etc.), the site offers big designers’ merchandise like Diane von Furstenberg, John Varvatos & Valentino for up to 70% off.

DIY – Re-purposing old clothing into “new” pieces is a great way to update your wardrobe without spending a dime – all you need is a pair of scissors, a needle and thread and a bit of imagination. For some inspiration, check out the book 99 Ways to Cut, Sew, Trim & Tie Your T-Shirt into Something Special and the website, BurdaStyle.com.

Clothing swaps – Recycling isn’t just for plastic bottles anymore. Clothing swaps are a great way to get rid of old clothes and get some new ones for free. Young adults across the country are getting together for “swap nights” -- all you need is a couple of friends, a pile of clothes and a bottle (or two) of wine for a great night.

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